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Creative Economy

The Three Verticals

Three major categories grouping the most innovative projects across Iberoamerica. Find the one that best describes your creative project and participate in Desafio Naranja 2026.

01
Vertical 01

Arts & Heritage

Cultural expression with social impact and heritage preservation

We seek projects that promote visual arts, performing arts, cultural tourism, gastronomy, cultural heritage management and avant-garde crafts. Projects that use creativity to preserve, disseminate and transform the cultural identity of our communities.

Visual Arts

Painting, sculpture, photography, installations, digital art and contemporary visual expressions with cultural narrative.

Performing Arts

Theatre, contemporary dance, performance, circus, opera and scenic expressions with a social focus.

Cultural Tourism

Projects that revalue local heritage, generate responsible tourism and connect visitors with cultural identity.

Gastronomy

Culinary innovation that preserves local cultural identity with sustainability and entrepreneurship.

Heritage Management

Preservation, documentation, digitization and dissemination of tangible and intangible cultural heritage.

Avant-garde Crafts

Crafts combining traditional techniques with contemporary design and material innovation.

Photography & Video Art

Photographic or video-art production with cultural, documentary or social impact content.

Other (specify)

Arts and heritage project that does not fit the above categories. Describe your proposal.

Each vertical includes an "Other (specify)" option for projects that do not fit exactly into the listed subcategories.
02
Vertical 02

Cultural Industries

Creative content with social and transformative focus

Projects that produce, disseminate or innovate in editorial, musical, cinematographic and audiovisual content with a social impact focus. We seek ventures that demonstrate cultural content can be a driver of change and a sustainable business.

Publishing

Print and digital publications, books, magazines, comics, zines and editorial content with cultural purpose.

Music

Independent music production, record labels, distribution platforms and music projects with social impact.

Cinema & Video

Feature films, short films, documentaries and audiovisual content with social impact narrative.

Podcast & Audio

Original audio content with educational, cultural or social advocacy purpose.

Digital Content

Cultural applications, creative content platforms and digital immersive experiences.

Community Media

Community radios, YouTube channels, social media or alternative media with cultural focus.

Streaming & OTT

On-demand content platforms, channels or independent cultural streaming services.

Other (specify)

Cultural industries project that does not fit the above categories. Describe your proposal.

Each vertical includes an "Other (specify)" option for projects that do not fit exactly into the listed subcategories.
03
Vertical 03

Functional Creations

Design, technology and videogames with educational and social impact

Projects combining creativity with functionality: design in its various expressions, sustainable architecture, creative software and educational videogames. We seek solutions demonstrating that creativity and technology can work together to solve real problems.

Graphic Design

Visual identity, branding, creative communication and purposeful visual experience design.

Sustainable Fashion

Fashion design with sustainable materials, cultural identity and production process innovation.

Sustainable Architecture

Architectural or urban design projects with positive environmental impact and sustainability.

Creative Software

Applications, digital tools and platforms with creative, educational or cultural purpose.

Videogames

Educational, cultural or social impact videogames with values and meaningful content.

Industrial Design

Functional products with cultural identity, sustainable process and social impact purpose.

Smart Cities

Creative technological solutions for mobility, environment or sustainable urban management.

Other (specify)

Functional creations project that does not fit the above categories. Describe your proposal.

Each vertical includes an "Other (specify)" option for projects that do not fit exactly into the listed subcategories.

Found your vertical?

Register your project and compete with the most innovative creative entrepreneurs across Iberoamerica.

NARANJA
Ready to change the world
with your creative project?

Applications open · Competition closes March 31, 2026